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Digital Label Masterclass #1: Digital Technologies and Material Selection
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Digital printing is growing. Demand as well as technical capabilities are increasing worldwide. In fact, it is expected that the value of the digital printing market for labels will more than double within the decade.
With such rapid growth comes important questions related to the use of the technology, its suitability for certain market segments and crucially label material selection, a few of which are:
What are the digital printing technologies available for the PSL industry and what should a printing company consider when selecting a digital technology?
Can a label converter use standard materials with digital printers or should materials be optimized for the new printing method?
What types of materials can be used for different printing technologies?
How is digital printing developing and what are the key trends?