Counterfeit medicines are now valued at an estimated $200 billion per year. The WHO has warned against a surge in counterfeiting, and Interpol recently seized €11m of dangerous pharmaceuticals in just 7 days. Reports also suggest that the trade flourished* as COVID-19 disrupted genuine supplies.

Brand owners need to protect patients and brand reputation – and they must also find a way to comply with the EU Falsified Medicine Directive. Prescription products have to include safety features, and reveal if someone has tampered with outer packaging.

Innovation is the answer, and this webinar explores the many different pharma security solutions, with a focus on tampering, offered by Avery Dennison – from the most cost-effective through to the most sophisticated. You’ll quickly gain a better understanding of security challenges and how to address them.

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